God's Work is continually using the computer as a tool to help analyze and improve its services and programs. Now, a new computer report developed by the Data Processing Center for Subscriber Development can actually focus on newly baptized members each month and show how long it took for them to progress from a "new add" on our mailing list to donor or co-worker to member status. This new report also shows what literature they requested in the past year.
It is called the "Member Progression Report" and will give us better insight as to how effectively we are achieving Subscriber Development's number one goal: to help our readers grow spiritually. In working with the mailing list on a daily basis, we are constantly aware that our job is to plant and water as "labourers together with God," but that it is "God that giveth the increase" (I Cor. 3:7, 9).
The Member Progression Report was especially encouraging because it showed that our Newsletter and receipt programs were doing very well. All the new Reprint Series articles advertised in the Newsletter, as well as the Sermon Summaries advertised in the receipt program, scored in the top 40 pieces of literature requested.
SUBSCRIBER DEVELOPMENT TAKES A NEW STEP FORWARD!
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