MEDIA - John Lundberg - February 27, 1979

John Lundberg

Since the H.W.A. TV program began airing last July, there have been some significant trends developing. It normally takes a year or more for us to have enough data to evaluate performance of a format or program. This is reflected in the significant difference in the goals of our programs vs the networks, who will cut a series if it doesn't achieve a predetermined rating and share of the market. - Information Supplied By: Herbert W Armstrong Library