Editorial Services Report - Brian Knowles - May 01, 1978

Brian Knowles

The last three covers of the PT all seem to be winners - they are really snapping them up on the newsstands, I'm told. We have been trying to give the PT more contemporary design value in order to appeal to a younger audience. It seems to be working: Thought YOU might be interested in some of the findings from a recent telephone readership survey conducted by Larry Nelson. We found, for example, that the average age of our present PT readership in the U.S. is 52. When asked if they would like more or less Bible content in the magazine we learned the following; 67 percent of the members on the list wanted more, 52 percent of the co-workers wanted more, 44 percent of the donors did, and only 35 percent of the regulars wanted more biblical content. - Information Supplied By: Herbert W Armstrong Library