Personal from the Editor - Herbert W Armstrong - April 1963

Herbert W Armstrong

ALL my life I have had to deal with businessmen. I still do. Sometimes I wish I didn't - and right now is one of those times. In the business world there is one goal - PROFITS - and, universally, the end seems to justify the means. Too often human nature overlooks the slogan of the Rotary Clubs: "He profits most who serves best." Of course, even this slogan implies the profit motive. For some years I was a member of the Associated Advertising Clubs of America, through the Advertising Division of the Chicago Association of Commerce. The Ad Clubs have the slogan: "TRUTH in advertising." That slogan, too, sounds nice. Too bad it is not more often Put to practice. It seems to be the accepted custom for advertising copywriters to consider, NOT the facts, or what is TRUTH, but what they can say that will cause the public to buy. It would simply never occur to the average copywriter to ask what are the real facts about the service or the commodity he is pushing before the public. - Information Supplied By: Herbert W Armstrong Library