The "Give Way" Really Works - Pastor General Staff - April 24, 1978

Pastor General Staff

For several months the Subscriber Development section of MPC has been offering literature to contributors with their donation receipts. This receipt program has proved to be one of our most successful undertakings. Not only is this true in terms of free-will donations people send in, but also in terms of placing additional literature in their hands — which can help lead to greater involvement. However, in developing this receipt program we have also learned some very valuable lessons. Near the beginning of the year, we sent out a receipt mailing to a large group of contributors without offering any FREE literature. The result was that the receipt mailing didn't pay for itself. It cost $1,528 to mail, but only brought in $313. - Information Supplied By: Herbert W Armstrong Library