There's Music in the Air... (But What Does It Say?) - Clayton D Steep - February 1983

Clayton D Steep

Music is an influential force. It not only can reflect moods and feelings, it can help create them. Its ability to play on emotions has long been employed by movie-makers. Think about the last movie you have seen. What would it have been like without any music? The spoken word by itself can, of course, stir feelings and passions. But when words are combined with music, the effect can be profound. For decades radio and TV advertisers sold their products to the tunes of catchy jingles. Everything from deodorants to automobiles had an appropriate ditty that stuck in people's minds, influencing their purchasing decisions. - Information Supplied By: Herbert W Armstrong Library