Personal from the Editor - Herbert W Armstrong - August 1968

Herbert W Armstrong

Personal from Herbert W Armstrong - ON MY MOST RECENT visit to our campus in England, I was accompanied by the Managing Editor of The PLAIN TRUTH, Dr. Hoeh. He was reading a book. It seems he is always reading a book, for he is a scholarly man. The book's title caught my eye. It was My Life in Advertising. That pricked interest. The first twenty years of my adult life were spent in advertising. When Dr. Hoeh laid down the book, I opened it at random. Casually I read a paragraph or two. Immediately I was startled! It sounded like my writing! I looked again in the forefront for the author's name. It was Claude C. Hopkins. Well, no wonder! It was the autobiography of one of the men who taught me how to write advertising. And, for that matter, how to write articles or anything else. - Information Supplied By: Herbert W Armstrong Library