We have secured a time upgrade for “The World Tomorrow” on one of the large independent television stations in Los Angeles, KTTV Channel 11. The program will move from 7:00 a.m. to 9:30 a.m. Sunday, beginning January 5. The move to the later time period nearly triples the program's potential audience. This is an especially welcome upgrade, as Los Angeles has recently overtaken New York to become the No. 1 population center and largest television audience in the U.S.
We have spent the last several weeks reviewing all television stations with the 1986 budget considerations in mind. We have had to cancel some stations. We will contact each individual church area to let you know of any changes. In my judgment, these changes should have little effect on overall television response, since at the same time we have been able to secure upgrades on a number of major stations.
MEDIA PURCHASING UPDATE
Worldwide Church of God