Each month the Subscriber Development section of MPC mails out a promotional flyer called "Update" to donors and co-workers. "Update" usually appears in a four-page format — with two pages providing news of Mr. Herbert Armstrong's activities, new developments in the Work, and two pages which offer helpful literature.
The July 1979 "Update" set a new record for the year — it drew a welcome 11.3% response to its advertisement for "The Six Great Doctrines of Hebrews 6." 4,140 responses were received which makes it the highest pulling "Update" so far this year.
The "Update" is our present replacement for the previous "Co-Worker Newsletter." The CW Newsletter format was a bit more extensive — and a return envelope was always included. Because of the budgetary cutbacks due to the receiver, the "Update" has no return envelope with it. We feel positive that a return envelope could raise our level of response to the "Update" even higher. But, the envelope will have to wait until the budget permits its use again.
"UPDATE" FLYER SETS NEW RECORD FOR THE YEAR
Copyright © 2024 Herbert W Armstrong Library