Herbert W Armstrong

In cooperation with Everest House, we are developing our marketing plan for Mr. Armstrong's book The Incredible Human Potential. These plans include a 60-second commercial incorporated in our radio and TV broadcasts, space ads in the Chicago Sun Times and other major newspapers, and a direct mail campaign to various purchased lists. Our direct-to-retailer sales program which includes volunteer Church members, has so far resulted in 151 orders for prepaks of six books each.