MORE "BANG FOR THE BUCK" ON PT NEWSSTANDS LOOKS PROMISING

MORE "BANG FOR THE BUCK" ON PT NEWSSTANDS LOOKS PROMISING

Roger G Lippross

In a previous report I had mentioned that a simple 1% increase in response to the newsstand PLAIN TRUTH program could save the Work $20,000 per month. By this we mean we would need to distribute less magazines to maintain our present level of response. With this in mind, we will now be working much closer with you field ministers and the newsstand coordinators to help us increase that response and make us more cost effective.

Mr. John LaBissoniere, who has worked in PLAIN TRUTH and QUEST circulation in the past, has been appointed Newsstand Field Development Coordinator. His responsibilities include conducting market research here in Pasadena as well as in the field. He will also be working to develop a smoother running communications and organizational system to help serve you better. He will be visiting and working with local areas holding workshop type sessions in the months ahead.

Jack Bicket's department has just supplied us with some figures which may be of interest. An encouraging spin off from the PLAIN TRUTH renewal program has been the revitalizing of many co-workers and donors who no longer give us financial support. From January through June, 66% of the donors and 55% of the co-workers who have resumed their financial support of the Work have done so through the PLAIN TRUTH renewal program. One thing this shows us is that the PLAIN TRUTH is still valued by these people and is something they feel worth supporting.

We want to encourage everyone of you to keep doing the best job you can with the newsstand program and also in marketing Mr. Armstrong's book, The Incredible Human Potential (which is going well, by the way). Thanks for your constant hard work and for your dedication and loyal support. We want you to realize that we do appreciate your efforts very much.

Roger Lippross, Publishing Services