Herbert W Armstrong

Sunday, July 1st, we began a new venture. This is a series of promotional tests to increase the circulation of the Plain Truth. A new idea for promotion here in the U.S. is the use of the Sunday newspaper advertising inserts. We have designed an attractive full color brochure which is aimed at getting the Sunday morning bacon and eggs crowd to subscribe to the Plain Truth." We are running our first tests in the Sacramento Union and the San Diego Union. We have high hopes that it will prove to be as effective for us as it is with other commercial magazines. I'll let you know when the results come in.