Herbert W Armstrong

A short update on Quest magazine. Things are going much better than expected and we are much closer to breaking even than we had planned. This is mainly due to very careful control of our production costs, both here in Pasadena and in New York. The April issue was the first of our new style monthly format magazines. As you know, we were publishing every other month but Quest was so well received by the public and the big advertisers that we decided to go monthly and reduce the cost to $1.75 per issue on the newsstand and $12.00 per year for a mailed subscription. This may seem a strange way to cut costs but by going monthly we reduced our overhead for each issue because our staff costs remain the same and because of now being monthly, we dramatically increased our advertising revenue; in fact we almost doubled it. This, coupled with a better reader response to the lower subscription price, is proving to be a winner.