Something has come up recently that is worth mentioning to all of you ministers who are involved in The Plain Truth newsstand program. It would be helpful if this were also passed on to the people in your church area who help with the distribution of magazines.
Over the past month, more and more local ministers and their PT newsstand coordinators have started changing the original PT newsstand program. Some have come up with various ideas for extensions of the original concept. The original idea was simply to place Plain Truth magazines in an approved rack in a bookshop, store, or newsstand, and service the outlet by making sure that the manager of the store is happy and that the rack is kept stocked.
In some cases the ideas for distributing The Plain Truth were checked out with the newsstand department in Pasadena, in other cases they were not. It has come to my attention recently that some local areas are trying many different ways of getting The Plain Truth into the public's hands. Some of the ideas I've heard of are not good and are against the policies set down by Mr. Herbert Armstrong many years ago. The policy is· simply this: we should make The Plain Truth readily available to those who want it, but in no way should we force or push the message to those who don't want or request it. The regular newsstand program is simply making the PT available to those who see it and want it. Any extension of the ·program that puts The Plain Truth into people's homes by a covert method (like placing it on their doorstep or sending it in with other free advertising literature from other sources) is definitely not approved.
The foregoing comments are not in any way meant to kill ideas or initiative from you fellows in the field. Some of your ideas are good. We must, however, insist that the only thing that has the approval of Mr. Herbert Armstrong is the regular newsstand program. Any proposed change to this program must be checked out with the Publishing Services Department in Pasadena.