This twelfth installment reveals the disintegration of the business in Chicago and the commencement of his first college activity. THE FLASH depression of 1920 had swept every one of my big-space advertisers into receiverships. It sounded the death-knell of the publishers' advertising representative business which I had built in five years to an annual income equivalent to $25,000 in today's money, by age 28. Reviving a "Dead Horse". But I did not quit. I had paid a price to learn the lesson of sticking to a thing. I had not learned that a dead horse is DEAD! For two more desperate years I hung on, vainly attempting to revive a dead business.
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