MEDIA PURCHASING UPDATEMEDIA PURCHASING UPDATE
David Hulme  

Telecast Receiving Favor: The favor which "The World Tomorrow" enjoys was shown recently by a number of stations offering to air the program for less money. This is most unusual coming at a time when the television industry is cutting back on religious programming. People are watching more television than ever before, and stations now find they can sell advertisers on air time previously thought to be salable to religion only.

Despite this trend, television stations are showing increasing favor toward "The World Tomorrow." Doors continue to be opened for the program to go on more powerful stations at better times. Often the stations are coming to us with offers to clear time for "The World Tomorrow" rather than us coming to them. And as was the case recently, stations have even offered either to air the program for less money or give us a better time at no price increase. We need to pray that God will continue to provide the money for us to go through the doors as He opens them.

— David Hulme, Media Purchasing

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Pastor General's ReportNovember 22, 1985Vol 7 No. 44