Renewal Rates Up: More "Plain Truth" readers are renewing their one year subscriptions than ever before. The overall renewal rate of all subscribers has now increased from an average of 45%, several years ago, to about 55%. These are the highest renewal rates we have ever experienced for "The Plain Truth."
The best barometer of how valuable a magazine is to a specific reader is the magazine's renewal rate. At the end of a subscription term, readers are asked to "renew" their magazine subscription for another year. "Plain Truth" renewal rates have now reached record heights:
• 43% of first-year subscribers are now renewing their "Plain Truth" for another year (compared to only 20% in 1977).
• 75% of the readers on the file for more than one year are now renewing their "Plain Truth" (compared to 65% in 1977).
This indicates readers place a high value on the editorial content of the magazine. They want to continue their subscriptions because "The Plain Truth" has a positive impact upon their lives.
PUBLISHING SERVICES UPDATE
Worldwide Church of God