PUBLISHING SERVICES UPDATE

Phenomenal Growth Rates for U.S. PLAIN TRUTH

Subscription circulation in the United States continues to grow by leaps and bounds. In the first half of 1984, we have added nearly 780,000 new subscribers. This is nearly 80% of the number of new subscribers added in all of last year. 1984 looks like it will break the record set in 1982, when we added over 1.2 million new subscribers.

The two biggest sources of new subscribers continue to be Mr. Armstrong's telecast and the newsstand program. The top five sources of new subscribers added from January through June of this year are:

Newsstand Program - 242,000
Television - 215,000
Blow-in Subscription Cards - 103,000
PT/Lit Request Envelopes - 60,000
Waiting Room Program - 39,000

When counted as a whole, the member participation programs, consisting of the newsstand, waiting room and card holder programs, brought in 285,000 new subscribers, or 37% of the total.

— Ray Wright, Publishing Services