The first responses are now beginning to come in for The World Tomorrow program in Hong Kong, which began airing there in August.
The responses, for now anyway, must come in a rather unusual manner. The World Tomorrow was the first religious program to be accepted on Hong Kong's English-language channel, TVB Pearl. But there was one catch. Hong Kong's Secretary of the Television and Entertainment Licensing Authority, Pritam Singh, accepted the content of the program but refused permission to offer free literature on the air. So ads were taken out in the TV section of The South China Morning Post and in Hong Kong's TV & Entertainment Times magazine. The ads serve a two fold purpose: 1) invite viewers to tune in to the program, and 2) offer free literature related to the program.
The first such ad in The South China Morning Post brought in 176 requests for "The Plain Truth" and two booklets, "The United States and Britain in Prophecy" and "Revelation Unveiled at Last." It is interesting to note that the first issue of TV & Entertainment Times that carried one of our ads also carried an article announcing Mr. Singh's resignation from his position as head of the Licensing Authority. Perhaps his successor will grant us permission to offer free literature over the air. Until then, the present system seems to be working fine.
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Worldwide Church of God