From Mr. Frank Brown 1985 has gotten off to a good start with steady growth continuing in all areas administered by the U.K. office. PLAIN TRUTH circulation in the U.K. and Eire is up 34.3% over January, 1984. A new series of advertisements will begin in the Sunday newspaper colour supplements, and is expected to bring in a good response.
The GOOD NEWS list is up 18.5% over January, 1984. The response to The GOOD NEWS offer to PLAIN TRUTH subscribers who have been on file for two years or more has been staggering. Within one week of mailing, the response had reached 22% and to date stands at 42.7%! With this unprecedented growth in the GOOD NEWS list, we have now reached the point where it is more economical to print the magazine for this area in England, and this is planned beginning with the April issue.
Mail income for January 1985 is down by 7.3% over last January. This is because last January had an exceptionally high income. However, January 1985 still had the third highest mail income ever for one month.
Scandinavia: The English and Norwegian language editions of The PLAIN TRUTH now have a combined circulation of almost 35,000, an increase of 206% over January, 1984. The GOOD NEWS list has grown by 8.5% and co-workers by 68.6%.
Europe: The PLAIN TRUTH file for the continent of Europe is now over 40,000 — up 14.6% from January, 1984. This is accompanied by a 63.6% increase in GOOD NEWS circulation and a 10.2% increase in co-workers. Literature mailed to this area increased 41.8% over January, 1984 to 12,597 items; and the number of letters answered by our Personal Correspondence Department has gone up by 24%.
Middle East: PLAIN TRUTH circulation in the Middle East continues to grow, and is now 13,225, 45.9% higher than January, 1984. GOOD NEWS circulation increased 151.7%, and the co-worker list is up by 76.9%. The January mail count for this area is 55.6% more than January, 1984 and is almost double the December, 1984 count. The 9,972 items of literature mailed in January is up by 245%, and the number of letters answered by PCD increased by over 200%. These remarkable figures show the steady growth in this area of the world, the focal point of much biblical prophecy.
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