We are now getting quite excited about the launch of QUEST in the U.K. and Europe in December of this year. "On sale" date is actually the 21st of December. We have been working closely now for over a year with the New York Office of QUEST and we have appointed an excellent team of professional advisers to help us in the U.K. Our advertising agents, who will be handling the promotion, are one of the fastest growing companies in England. Everyone is genuinely enthusiastic about the product and, as this country more than most needs an uplifting magazine right now, its reception in the trade has so far been excellent. In common with most magazines, sales in the U.K. will be principally on newsstands. We are having excellent cooperation from the distributors and they are providing a good deal of advertising at next to no cost.
We are also getting some welcome breaks in television advertising mainly because of the television companies' commitment to the ideals of the magazine. Normal commercials on U.K. Television are 45 seconds, but we will be having several 2-minute commercials which will be given to us for the same cost! This really is a tremendous break, and it will be the first time a magazine will have had such tremendous exposure at its launch.
The growth of the Church and the Church's impact in the U.K. have both tended to be less than we have hoped for, and while QUEST will not be the panacea for all our problems, we do feel it will give us an entre into England that will serve us particularly well at this time.
Quest/78 Prepares For U.K./Europe Launch
Worldwide Church of God