MEDIA PURCHASING UPDATE

United States

As you will have noticed from the Mail Processing update each week, television response continues to surprise and please everyone. The strength of Mr. Armstrong's new programs is obviously having an impact, especially on the audiences of new stations, of which we have several. Our strategy of adding second or third stations in large markets should now pay off in substantial increases in response. Following is a list of new stations and time changes effective since June:

Market - Station and Time - Effective Date

Alabama

Birmingham - New station - June 10
*WBMG - Channel 42, Sunday, 10:30 a.m.

Dothan - Time change - June 17
WTVY - Channel 4, Sunday, 7 a.m.

Florida

Fort Pierce - New station - June 24
*WTVX - Channel 34, Sunday, 7 a.m.

Miami - New station - August 4
*WCIX - Channel 6, Saturday, 9. a.m.

Sarasota - New station - June 17
*WXLT - Channel 40, Sunday, 7 a.m.

Indiana

Indianapolis - New station - July 1
*WRTV - Channel 6, Sunday, 7:30 a.m.

Iowa

Sioux City - New station - June 3
KTIV - Channel 4, Sunday, 7 a.m.

Kentucky

Bowling Green - Time change - July 29
WBKO - Channel 13, Sunday, 10:30 a.m.

Maine

Presque Isle - New station - July 8
WAGM - Channel 8, Sunday, 9 a.m.

Massachusetts

New Bedford - New station - July 29
*WLNE - Channel 6, Sunday, 7:30 a.m.

Michigan

Lansing - New station - June 25
*Lansing Cable - Channels 11 & 26, Monday, 4 p.m.

Marquette - New station - July 22
*WLUC - Channel 6, Sunday, 11:30 a.m.

Traverse City - Time change - July 22
WPBN - Channel 7, Sunday, 10 a.m.

Minnesota

Mankato - New station - July 29
KEYC - Channel 12, Sunday, 8:30 a.m.

Minneapolis - Time change - August 11
*WCCO-II Cable - Saturday, 10:30 p.m., Sunday, 5 p.m.

Montana

Great Falls - New station - July 22
KFBB - Channel 5, Sunday, 8:30 a.m.

Hardin - New station - June 3
KOUS - Channel 4, Sunday, 7:30 a.m.

North Carolina

Raleigh - New station - July 29
*WPTF - Channel 28, Sunday, 11 a.m.

Oregon

Salem - New station - June 10
*KECH - Channel 22, Sunday, 11 a.m.

Pennsylvania

Pittsburgh - New station - June 9
*WPGH - Channel 53, Saturday, 8:30 a.m.

Reading - New station - July 22
*WTVE - Channel 51, Sunday, 10 a.m.

Washington

Tacoma - Time change - July 22
KCPQ - Channel 13, Sunday, 9 a.m.

Wisconsin

Milwaukee - New station - July 1
*WTMJ - Channel 4, Sunday, 7:30 a.m.

*Additional station in this market

International

On a recent trip to Europe, via Toronto, I was able to meet with an advertising agent responsible for placement of display islands in the world's airports. This contact has opened up a new avenue for the international area.

In the month since our meeting, 12 such displays promoting The PLAIN TRUTH and carrying racks with sample copies have been ordered for several Canadian airports. The agent is now working on several European airports, before extending the program to many other major airports.

In the United States, such displays can now be found in over 70 locations with high density traffic and have proved a very successful means of distributing The PLAIN TRUTH.

— David Hulme, Media Purchasing