1984 was another record-breaking year for the Church's publications. All magazines show vigorous growth patterns as we enter the new year. PLAIN TRUTH subscriptions are up 17% worldwide with over 2.3 million new subscribers having been added last year. This brings the total worldwide circulation to over 7.5 million.
The most dramatic growth resulted from the offer of a GOOD NEWS subscription to PLAIN TRUTH subscribers who had renewed at least twice. This resulted in an increase of 120% in GOOD NEWS circulation! Even the YOUTH magazine, which has had very little new subscriber promotion, has increased in circulation by 15%. Most of this was due to Mr. Armstrong offering the magazine on two telecasts, which resulted in over 14,000 requests.
We anticipate that 1985 will continue the trend as a result of more television coverage in the U.S., and as READER'S DIGEST ads, direct mail and news stands increase internationally.
PUBLISHING SERVICES UPDATE
Worldwide Church of God