MEDIA PURCHASING UPDATEMEDIA PURCHASING UPDATE
David Hulme  

The latest Arbitron ratings on religious TV programming in the United States show that "The WORLD TOMORROW" is now #l in the number of markets it reaches.

Mr. Armstrong's program is listed in 191 markets, surpassing for the first time televangelist Jimmy Swaggart with 190 markets. In penetration terms, "The WORLD TOMORROW" is now available to 98.81% of the U.S. population with television, which is practically everybody!

Since this survey was taken, we have increased our station count from 256 to 300 in the U.S., which will, I estimate, put us in #1 position in this category too the next time the survey is issued.

This is the pleasing culmination of four years of work, since we began in July 1981.

— David Hulme, Media Purchasing

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Pastor General's ReportAugust 02, 1985Vol 7 No. 31