Continuing tune-in campaign to spark interest in key U.S. markets An ad campaign inviting viewers to tune in to The World Tomorrow will run in nine major U.S. market areas to support new stations and time upgrades acquired recently. Advertisements will run in TV Guide, except in Cleveland, where the Cleveland Plain Dealer TV Book is more effective. Other markets include New York, Los Angeles, Chicago, San Francisco, Atlanta, Seattle-Tacoma, St. Louisana Cincinnati. The campaign will run September 14-0ctober 5, except in Cleveland and Cincinnati, where it will continue through November.
New lighted display to be installed at Auckland airport A four-sided lighted display offering free copies of The Plain Truth magazine is soon to be installed at Auckland International Airport in New Zealand. The display will have eight racks to hold copies of the magazine. After examining several ideas presented by the Graphics Department of Publishing Services in Pasadena, Mr. Peter Nathan chose the headline "What Next For New Zealand?" Under the headline, three Plain Truth covers will be reproduced in full color on a bright yellow background. The artwork for the design is being completed in Pasadena and will be sent to New Zealand for the display to be produced there.
Canadian direct mail An offer to receive a free subscription to The Plain Truth magazine was mailed to approximately 752,000 English and 234,000 French names in Canada this week. Most will receive a package that extensive direct mail testing in Canada and other parts of the world has proven to be the most effective in eliciting response. Several other packages will be tested as well, part of an ongoing effort to improve our best package.
Response to the February direct mail effort in Canada ran at about 5.4%, with more than 46,000 names added to the subscriber list. Last week's mailing is expected to add another 48,000 names to the file.
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