The World Tomorrow television program just became more visible. The addition of another half-hour time slot on superstation WTBS and a time upgrade on the Chicago-based cable station WGN are expected to add significantly to the increasing exposure of The World Tomorrow.
The new time on WGN is 10:00 a.m. Central Time on Saturday. In the Chicago area, nearly 3 times as many adults are watching television at that time as compared to the old time of 7:30 a.m. When you consider that an estimated 10-12 million homes across the country are cabled to receive WGN, an increase of 3 times is significant. On the West Coast, the increase in audience may be even greater because of the time differences. In the past, the program aired at 5:30 a.m. Pacific Time, when few people are out of bed on Saturday morning. Now the program will air at 8:00 a.m. on the West Coast.
Reaching into 34 million plus homes, WTBS is a giant. Up until now The World Tomorrow has been airing on Sundays at 6:30 a.m. Eastern Time. Even though that's 3:30 a.m. on the West Coast, WTBS is consistently near the top in number of callers responding to the program. Now we've added another airing time on WTBS: 1 a.m. Eastern Time, on Monday. That sounds terribly late, but remember, on the West Coast it is only 10:00 p.m., Sunday. Written into the contract is the option for a substantial time upgrade. With so many subscribers, the potential with WTBS is enormous.
The additional time on WTBS began October 21, bringing 420 calls in response to the telecast. The new time for WGN begins October 26.
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