MEDIA PURCHASING UPDATEMEDIA PURCHASING UPDATE
David Hulme  

God Adds Growth in Japan Excellent response to an ad which ran in two Japanese magazines has more than doubled the circulation of the English-language edition of "The Plain Truth" in Japan. The ad, which offered a one-year subscription to "The Plain Truth," has thus far brought more than 1,400 responses. The old circulation figure stood at about 1,200.

The ad was entitled "What Next For Japan?" and ran in The ENGLISH JOURNAL and JI-JI EIGO. The two magazines are read primarily by Japanese students who are learning English as a second language. Adapted from an ad Mr. Armstrong wrote for READER'S DIGEST in Britain, originally titled "What Next For Britain?" it has been successfully adapted for use in newspapers and magazines in countries around the world.

Just how large the door ultimately turns out to be that God is opening in Japan remains to be seen. Other activity in Japan, in addition to "The Plain Truth" circulation there, includes the "World Tomorrow" telecast weekly over JCTV, a cable network linking 26 of the leading hotels in Tokyo. A number of letters have been received in response to the telecast there, most of them coming from business travelers. At present there are three members of God's Church in Japan.

— David Hulme, Media Purchasing

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Pastor General's ReportNovember 08, 1985Vol 7 No. 42