This coming week we will be doing further testing on the concept of Sunday Newspaper inserts to promote PLAIN TRUTH subscriptions. This time we will concentrate our efforts in the Lexington, Kentucky area with two different types of brochures. Lexington has been selected because it is always one of our best areas of public response. This response can then be compared with moderate or bad areas of response in other states. These tests are being run so that we can get all the facts and figures for a final presentation to Mr. Armstrong on this method of subscription promotion.
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PUBLISHING SERVICES UPDATE
Worldwide Church of God