PT PROMOTIONAL BROCHURE UPDATE

As promised in a previous Pastor's Report, here's an update on the PT Promotional Brochure which we inserted in the San Diego and Sacramento Sunday newspapers. (One is enclosed for your interest.)

As of last week, we have added over 5,400 new subscribers from both cities.

This is over a 1% response which we consider excellent on a cost per response basis. Several outside direct mail consultants have told us that this response is very good by industry standards. We feel that these subscribers will be of fairly high quality because the insert was designed to accurately describe the religious content of the magazine. Successful as we feel the insert has been, we are working on improvements to increase future responses even more.

Roger Lippross, Publishing Services Director