As instructed by Mr. Garner Ted Armstrong, the Financial Office has once again embarked upon a program to find additional monies within our disbursement budget to be allocated to the media time buying budget. This is one task that we find very enjoyable as we can appreciate the need for media coverage in each and every one of your church areas.
Media coverage over a period of years has been the benchmark for measuring our growth. As the media goes, so goes the income. This can be proven historically by our statistical records. The more media time we can buy, the more responses (white mail, PMs, etc.) are generated: thus a greater number of people are added to the donor, co-worker, and member categories whom we can work with. It is a chain reaction and the first link in the chain is media time buying.
We will be endeavoring over the next few months to free up at least one million to one-and-a-half million dollars to reallocate into media time buying. Hopefully, before long we will be able to see some really positive responses. Income is still holding at approximately a 10% increase on the fiscal year.
Monies To Be Reallocated For Media Time Buying
Worldwide Church of God