CAMPAIGN LITERATURE BRINGING IN GOOD RESPONSECAMPAIGN LITERATURE BRINGING IN GOOD RESPONSE

Thanks to the generous cooperation of the Personal Appearance staff (which is under the direction of Mr. Sherwin McMichael), Subscriber Development working in conjunction with them, was able to insert a literature card with the special personal appearance invitations sent to PLAIN TRUTH subscribers. These special letters advertised the upcoming evangelistic campaigns and invited the subscribers to attend. Our cards offered a popular booklet which tied in with the theme of the campaigns: Are We Living In The Last Days?

Personal Appearance letters were first sent to San Antonio subscribers, and as of June 1, the number of people responding to the booklet card has reached the 10.0% level. A pretty good response! Responses from other Campaign cards are: Denver, 8.2%; Pasadena, 9.1%; Seattle, 8.8%.

The San Antonio card has had more time to bring in its higher 10% response. We anticipate that as the days go by, the other campaign cards will also bring in responses of 10% or higher because Are We Living In The Last Days? is a booklet with a dynamic message, and many people are interested in understanding the times they live in, world events, prophecy, and what it all means.

We look forward to being able to offer timely and appropriate literature to other campaign audiences in the future. Tied in with the inspiring and moving messages given by God's ministers, these booklets can add to each campaign's impact and help motivate more PLAIN TRUTH subscribers to see where and how God is working in the world today!

Richard Rice, Mail Processing Center

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Pastor General's ReportJune 11, 1979Vol 3 No. 22