Pastor General's Report
Mail Begins Summer Slow-DownMail Begins Summer Slow-Down

Mail during the summer months tends to decline almost every year and the mail count for June reflected this seasonal decline. Around 143,000 letters were received during the month.

There are a number of factors contributing to the slow-down: 1) Subscriber Development mailings were "on hold" until Mr. Herbert Armstrong was able to make recommendations on the program; 2) Renewal mailings for The PLAIN TRUTH were less during June; and 3) the combined June-July issue of The PLAIN TRUTH means that subscribers have a month without magazine-literature offers. Plus, many subscribers begin their summer vacations at this time and that affects responses also.

There is an interesting point, however: Donation mail is holding up reasonably well. It has not followed the decline experienced by the media mail mentioned above. This is a very positive sign and we are grateful to the loyal members and co-workers who help maintain the income for the Work.

WATS calls for the month of June were approximately 27,000 bringing their year-to-date total to 247,287 registries. Total yearly mail now stands at 957,940 letters.

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Pastor General's ReportJuly 10, 1978Vol 2 No. 25