Although "Donors" contribute only a small percentage of the Work's total income, we are encouraged that all media combined produced 21,602 brand new donors during the first six months of this fiscal year. (These media sources include The PLAIN TRUTH, radio, television, the Correspondence Course, booklet, Subscriber Development mailings, and other miscellaneous sources).
New donors coming on the file are 66% higher than the comparable period last fiscal year. As an illustration, stats for the first six months of three fiscal periods are as follows:
Fiscal Period (See PDF)
Indications are that better quality donors are coming along: 1) Donors are demonstrating more involvement in terms of overall response (lit requests, letters, comments and contributions); and 2) a higher percentage are on their way to becoming co-workers. It's our hope that this positive trend will continue for some time.