Herbert W Armstrong

This association consists of television station program directors and managers whose main function consists of providing program material for broadcast in the United States. The association yearly presents the "Iris Awards" to stations who have produced outstanding productions in the areas of performing arts, sports, public affairs, varieties, etc. The program Master of Ceremonies was Dick Clark and the awards were presented by stars such as Carol Burnett, Lloyd Bridges, Jim Nabors, Dinah Shore, Jean Stapelton, Betty White, Peter Marshall, Mike Douglas and Phil Donahue to name a few. The NATPE Award of the Year was given to Jerry Lewis for his humanitarian efforts for Muscular Dystrophy and other charities. Our TV studio provided equipment to video tape the event and a special tape was edited for the 14 station winners which is now being assembled and being sent out almost immediately. At next year's NATPE meeting the agency is making preliminary plans for a dinner hosting various station owners, program directors and managers at which Mr. Armstrong will speak. The public relations value is extremely-,useful in getting G.T.A. and the program better known throughout the industry.