Herbert W Armstrong

The U.S. Newsstand Program is slated to distribute 495,000 co pies of the January edition, and we plan to have a monthly turnover of nearly 800,000 by the end of this fiscal year. A recent Bulletin article announced that we had acquired approval to distribute the P.T. through 17 major airports across the United States. Unfortunately we have had to temporarily delay the opening of these airport outlets due to an overwhelming demand for additional magazines for rapidly expanding church distribution. However, we have been very encouraged by the overall response. So far, over 64,000 new subscribers have been added to the P.T. list as a result of newsstand efforts. In addition, recent findings have proven the current cost per response to be only about $4.30.