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The Autobiography of Herbert W Armstrong - Installment 65
Plain Truth Magazine
May 1964
Volume: Vol XXIX, No.5
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The Autobiography of Herbert W Armstrong - Installment 65

The Work of God at the crossroads; how circumstances forced us to make the right choice. Rapid expansion around the world. The year was now 1955. The WORLD TOMORROW was on television, coast to coast in the United States - and in Hawaii (it was not yet a state). But it was a harassing experience. Actually, this whole Work had reached a crossroads. For almost two years the program had been on the ABC Network, transcontinental. But that was Sundays only. And we had learned, by then, that our program produced far greater results when it was broadcast daily, than once a week. The daily programs also brought more mail requests for free literature, per dollar of cost. Further, we had learned that small powered radio stations brought far fewer mail responses, per dollar of cost, than the major super powered stations. And of the hundred - odd network stations, only three were really major 50,000 watt stations. Many were 250, 500 or 1000-watt stations.

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Plain Truth MagazineMay 1964Vol XXIX, No.5