"AND THE gospel must first be published among all nations," said Jesus Christ (Mark 13:10). One phase of our global effort to fulfill that commission is reported by Jack Martin, director of newsstand distribution. In the late 60s our efforts to get the gospel of Christ to Europe had reached an impasse. Ads in Reader's Digest and weekly newspapers were suffering from the law of diminishing returns. In 1967, the government had outlawed the so-called "pirate ship stations" anchored off the British coast, thus ending commercial radio broadcasting. The possibility of airing The World Tomorrow program on the BB.C is to this day practically nonexistent. The Independent Broadcasting Authority Code states: "No advertisement may be inserted by or on behalf of any body, the objects of which are wholly or mainly of a religious nature, and no advertisement may be directed towards any religious end" (The I.B.A. Code of Advertising Standards and Practice, October 1972).
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