Although the Ambassador Auditorium was built on the Ambassador College campus to serve the college, it was dedicated to the honor of the Great God. Therefore, at the beginning of construction I emphasized to our people that it must never be in any way commercialized. We have always wanted to share with our community such cultural, artistic, educational and musical events as we were able. For years we have invited the public to share with us such productions two or three times annually, either at the Pasadena Civic Auditorium or in our own facilities on campus. The beautiful new auditorium provided a superb new facility. We wanted to provide such programs more often. But how? - when we could not commercialize it by direct sale of tickets. Several of us put our minds to work on the opportunity - keeping it noncommercial and nonprofit as we have always done.
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